How to use Instagram for marketing?

In the last year 2020, Instagram dethroned Facebook as the undisputed king of social media. Instagram is one amazing platform to brand your business and reach out to millions of people instantly. Are you interested in finding out how to campaign on Instagram?. This post will help you out a long way to promote your business.

If you are looking to grow your Instagram account and use it for marketing your business without paying money, follow these steps.

1. Optimize Your Instagram Account.

The leading brand accounts on Instagram have a persuasive bio, attractive profile picture, and are linked with the homepage of their websites. It is the first step in setting up your account as well as this is the first thing visitor notices when they arrive on your Instagram profile. Your bio must be descriptive, convincing, and don’t hesitate to use emojis.

2. Keep An Eye On Relevant Accounts Of Yours Industry.

Search brands, media companies, or people of your niche who are using Instagram. Follow them interact with them by liking their posts and commenting on them. In return, few will follow you. This will give you your initial audience.

3. Search Popular Hashtags In Your Niche.

“According to Jason Quey, "many Instagram users use hashtags as a way to find new photos and new people to follow".

Thousands of hashtags are shared daily on Instagram. Jason provided some excellent guidance on the subject: Examine the images that influencers in your field have shared. Which hashtags do they employ? Make a note of them as possible hashtags to utilize.

4. Get Shout Outs From Others.

All big brands use hire influencers to grow their account on Instagram. This is effectively done by making relations with big names and brands. This relationship is on mutual branding on each other’s pages.

Make a spreadsheet to collect data about the popular accounts you want to reach out to, find out how many followers they have them give you a shoutout on their profile