6 benefits of Social Media Marketing

 According to the Pew Research Center, the percentages of U.S. internet users who use social media sites online or on mobile is as follows:

YouTube: 73%

Facebook: 68%

Twitter: 24%

LinkedIn: 25%

Instagram: 35%

Pinterest: 29%

Snapchat: 27%

Let’s take a look at 6 key benefits of social media marketing.

1. Increase In Brand Awareness

2. Increase In Website Traffic

3. More Conversion Rate

4. Increase In Brand Loyalty

5. The Most Cost-Effective Marketing Solution

6. SEO

Social media marketing helps in increasing brand awareness, inbound traffic. Social media marketing helps you generate conversions about your product and services when you tell your brand story. A brand story highlights the business mission and its targeted audience. Creating good branding means building customer loyalty and retain them as a long-term prospect to buy your product and services.

Nowadays, the biggest impact of social media is on SEO. If there is good engagement, shares on a blog post, it encourages search engines, Google primarily to index your business keywords better.

To better understand the benefits of social media marketing, let’s discuss some stats related to Facebook and Facebook-owned companies first.

The reason why I want to talk about Facebook is that Facebook has over 2.6 billion users. This number predominantly is higher than the number of cars on the roads, planes in the skies all over the planet earth.

Instagram, a Facebook-owned company has already gained huge popularity in recent years, especially among teens and brands. Over 1 billion users use Instagram every month. About 500 million people use Instagram stories daily. Social media marketing on Instagram has huge benefits.

WhatsApp, also owned by Facebook is the people’s number one choice for instant messaging, video calling services. 2 billion users use WhatsApp and around 1.6 billion users use the app monthly, sending over 65 billion messages daily.